Following various inputs by the members of Milk SA (Milk Producers' Organisation and SAMPRO) as well as the Dairy Standard Agency over the past two years on the revision of Regulation 2581 and following a series of consultation between the organised dairy industry and the Department of Agriculture, a final draft regulation was put forward to the department for consideration prior to publication for public comment.

The Consumer Education Project is a Milk SA initiative that aims to communicate health and nutritional messages regarding dairy products to consumers and health professionals in South Africa. A comprehensive market survey was conducted in 2007 by Markinor, which indicated that although dairy is consumed by most South Africans, consumers have misconceptions and a lack of knowledge on the role of dairy in the diet.