The Members of Milk SA agreed on the following general objectives to promote more effective and efficient execution of Milk South Africa’s strategic functions:

• Transparent and defined processes regarding planning, implementation of plans and control.
• Fair and defined opportunity for stakeholders to contribute to planning, implementation of plans and control.
• Effectiveness and efficiency (doing the right things in the right way).
• Harmonisation of activities of Milk South Africa with that of other organisations in the dairy industry and relevant organisations outside the dairy industry.
• Definition of responsibilities and accountability of each element in the Milk South Africa dispensation.
• Effective communication with all directly affected parties.